After 2.5 years, the Scottie dog was ready for a face lift
When I started my business in mid-2015, I found naming it was one of the most difficult things I had to do. I knew what my services were, I knew who my clients were, but I really didn't know what to call it. I came to Scottie Public Affairs after doing some exercises about what was meaningful to me and what I wanted to project about my business.
If you're not familiar with why I came to Scottie, the short version is that I wanted my clients to know I was tenacious and feisty and I'd fight for them - like a terrier. Also, my grandmother is Scottish and used to have a Scottie dog, so it was also a nod to my heritage.
I had the opportunity, through the Chatham Women's Center for Entrepreneurship to get some free labor from a marketing graduation student at Chatham, and I took it! I loved my old Scottie dog, but I wouldn't say we did an extensive branding exploration when we pulled the original logo and site together. I thought there might be a way to keep the essence of it, but tweak the logo to tell someone more about the business.
So, what's new? The Scottie has a little more attitude now - he's ready to pounce. And we brought the speech bubbles in to convey more of the communications work that I do, which was missing from the logo before. Finally the font has changed to a clean, modern sans-serif. And for my own selfish reasons, I really wanted a font that was in Canva, which is my new tool for creating idiot-proof social media graphics.