We love infrastructure. What could be more important than the stuff that keeps us moving, powered, safe, and clean. But infrastructure is often taken for granted, and even though it is all around us and effects our lives constantly, its maintenance or negligence can be an invisible issue to the public.
We have worked with several clients to raise the profile of our nation's roads, rails, pipes, ports, airports and aqueducts, and specifically the need to invest in them. In 2017, Scottie Public Affairs became the official communications team for Infrastructure Week, which is led by an esteemed committee of nationally recognized organizations: AFL-CIO, American Society of Civil Engineers, Brookings: Metropolitan Policy Program, Business Roundtable, Building America's Future, National Association of Manufacturers, U.S. Chamber of Commerce, and Value of Water Campaign. The steering committee is joined by hundreds of affiliate groups that all commit to amplify the message about the need to investing in infrastructure during the annual advocacy week.
What we did
With Scottie Public Affairs writing messaging content and talking points, pitching press, managing website content and social media platforms, project managing video production, purchasing digital advertising, and drafting a daily "tipsheet" for thousands of stakeholders," we were engaged in every element of external-facing communications and coordinating efforts across the diverse steering committee. Importantly, by doing our job well, we allowed other staff to focus on what they did best too.
In different capacities, Abigail had worked with the Infrastructure Week for the last three years, but in 2017, the advocacy week gained significant momentum. The week's affiliates doubled over 2016 to 300 organizations. The number of events held in Washington, D.C. and across the country also doubled to more than 100. Impressively, social media impressions had already doubled from 2015 to 2016, but in 2017 we more than doubled again with 177 million impressions on Twitter and Facebook.
From May 15-19, 2017, there were well over 100 media stories, op-eds, editorials and blogs about Infrastructure Week. Our efforts received coverage in outlets such as the Washington Post, CNBC, Associated Press, Politico, Bloomberg BNA, C-SPAN, NBC News, The Hill, and in local markets from San Diego to Chicago to Philadelphia and dozens of cities in between.
Other Infrastructure Work
Through our work, our infrastructure-focused clients (in addition to Infrastructure Week) were featured in 60 Minutes, Last Week Tonight, the Washington Post, TIME,and the New York Daily News. Leveraging our relationships, we've been able to shape stories and coverage across print, digital, and broadcast outlets.
Wherever there is a good story to tell, we're not afraid to roll up our sleeves and get in the action. We've arranged and staffed editorial board meetings from Colorado to Ohio, worked press conferences in the middle of an active construction site in Texas and Missouri, presented to groups in New York, and toured ports in Pennsylvania. We've commissioned polls, project managed video production, and led website design and builds. We go where our clients need us and we do whatever they need us to do to tell the story they need to be told.