Helping launch a small business in suburban Pittsburgh
Abby's mom decided to open her second independent bookstore, this time opening one in the North Hills suburbs of Pittsburgh. She had a web designer and logo all lined up, but needed some communications assistance in extending the brand to signage in the store, getting social media off the ground, and some earned press coverage of the store opening.
Scottie helped secure a graphic designer and printer to help with taking the developed branding and applying it to the signage and other materials the store needed. We also found a local photographer to take professional photos of the store so the website could include high-quality pictures that do the store justice - it is really pretty!
We helped with planning a grand opening event that brought local community leaders and customers to the store, and pumped up Riverstone's Facebook presence to draw new followers and fans to the page and the store. One of our most important contributions was creating a local press list tailored to reporters who would be most likely to be interested in the opening of a new independent bookstore. We focused on reporters who covered the North Hills, businesses, women-owned businesses, and the literary scene in Pittsburgh. The results have been really valuable for Riverstone - the Pittsburgh Post Gazette and the Pittsburgh Tribune Review both sent reporters out to see the store and write pieces about it. Read the Post Gazette's story here, and the Trib's story here.
Just to plug the store, it is in McCandless Crossing and is open seven days a week. Pay a visit soon!